While Guccione promoted the rumor that Hef was a "closet queen," the (Professional competition aside, Hef and Guccione actively disliked each other But in its choice of images, Penthouse lacked Playboy's sexual Penthouse magazine, an upstart competitor formed by Bob Guccione in 1965,Ĭlosely mirrored Playboy in format, with a lascivious mix of interviews,įiction features, cartoons and narrative pieces surrounding the buxomĬenterfolds. Unsurprisingly, publishers tried to piggyback on Playboy's winning formula. Stag Party but for threats of copyright infringement sold about 54,000Ĭopies, cementing the allure of Hef's smoking-jacket sensibility. The first issue of the magazine which would have been called Rightly framed sex as an all-American pursuit and sexual conquest as a badge NudityĪside, Hef conceived of Playboy as an aspirational publication one which Living room of his Chicago apartment was a paragon of high culture. Named after their alleged place of publication portrayed popular cartoonĬharacters and movie stars (from Popeye to Al Capone) engaged in variousĬompared to these early efforts, the magazine Hefner hammered out in the Folios known as "Tijuana Bibles" 2-by-4-in., eight-page booklets The erotic intersection of "eugenics, nudism and figure studies." By theĮnd of that decade and into the 1930s, the nascent comic book industry was a leading purveyor The debut of Dawn magazine, a publication concerned with Hanson's The History of Men's Magazines, Vol. Relation to today's glossydepicted women of loose morals wearing men's trousers, and in the processĮarned a reputation as "the raciest thing around," according to Dian "libertines" he drove to suicide by prosecuting their sins.)Įnterprising publishers quickly found ways to circumvent the Comstock Act and similar strictures.Īt the beginning of the 20th century, the magazine Vanity Fairno Puritanical zealot who is said to have bragged of the number of Society for the Suppression of Vice, was perhaps the anti-Hefner, a (Anthony Comstock, the head of the New York The Comstock Act, an 1873 federal statute that restricted the transport of While some Americans attempted to import racy material from Europe, the industry was blunted in the U.S. With topless dancers as early as the 1870s. Pornography publishing, distributing programs for Parisian cabarets adorned Soon after the art of photography emerged in the mid-19th century, photographing naked women became one of the first orders of business. Seamy history of smut on paper neither began nor ended with Hef's Recipe for success in the pornographic magazine business. Risqué party jokes and, yes, interesting articles was the original Remains the genre's big kahuna, and its stew of titillating photo spreads, Helped thaw America's once-frigid attitude toward human sexuality. With a snapshot of Marilyn Monroe gracing its cover, Hugh Hefner's Playboy
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